Capterra ยท A Gartner Company
Designing the logged-in buyer experience
As a UX Designer at Capterra (Feb 2019 to May 2021), I worked on the buyer-facing side of one of the largest software review platforms, helping businesses find the right software for their needs.
- Created buyer personas and facilitated cross-functional workshops that directly shaped product decisions, leading to the development of a new logged-in experience
- Conducted evaluative research on a short list wizard, identifying improvements that increased the return rate by 6%
- Benchmarked Capterra's UX against competitors using SUPR-Q and NPS to track design quality over time
JEMA
Shaping an AI product's design direction
At JEMA, an early-stage startup, I worked as a Senior Product Designer and Researcher (Feb 2026 to May 2026), combining hands-on design with generative and evaluative research for an AI product.
- Conducted generative and evaluative research that directly shaped design direction and feature prioritization
- Collaborated closely with product and engineering teams to translate research insights into shipped design decisions
- Operated as a hybrid researcher-designer in a fast-moving, resource-constrained startup environment