UX Researcher · Designer

Anup Sheth

I'm a UX researcher with deep roots in product design, which means I don't just find the problems, I understand how to solve them. I specialize in qualitative and generative research, and I've spent years helping enterprise teams at Paylocity and Capterra make smarter decisions through rigorous, human-centered inquiry.

See my research work View design experience

Research

How I approach research

I use qualitative methods to get at the "why," the messy, human context behind behavior that quantitative data alone can't explain.

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Qualitative Research

In-depth user interviews, contextual inquiry, and diary studies that uncover motivations, mental models, and the real context of use. I'm skilled at synthesizing large qualitative datasets into clear, actionable themes.

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Usability Testing

Moderated and unmoderated studies at every stage of the design process, from early concepts to live products. I create clear test plans, recruit the right participants, and surface findings that drive confident design decisions.

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Generative Research

Exploratory, foundational research that discovers unmet needs and defines opportunity spaces before solutions are conceived. I help teams ask better questions so they build better things.

Case Studies

Research in practice

A look at research I led at Paylocity, an enterprise HR & payroll platform serving tens of thousands of businesses.

Paylocity · Enterprise Product

Marketplace

Two rounds of usability testing and interviews with 23 HR admins revealed why a self-service integration marketplace, despite an 80 SUS score, wasn't being discovered or adopted.

Usability Testing Stakeholder Interviews SUS

Paylocity · Enterprise Product

Payroll

A 10-participant usability study of a redesigned "Run Payroll" prototype uncovered gaps in approvals, error resolution, and payroll comparison that shaped the Phase II redesign.

Usability Testing Prototype Evaluation SUS

A researcher who thinks in design

Years of hands-on product design at Capterra and JEMA give me a rare dual lens: I understand not just what users need, but what it takes to build it.

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